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How to access competitor insights reporting

This article explains what the Competitor Insights report shows, how it helps you benchmark your venue against competitors, and how to request one.

TL;DR

Go to Reporting → click Competitor Insights → click Request Report. Your account manager prepares a side-by-side comparison of your venue(s) against one or more competitors, delivered to your inbox as a PDF, typically within 1 business day. Competitor Insights is available to companies with at least one Premium plan venue.

Overview

Your own reporting tells you how your venue is performing. Competitor Insights tells you how that performance stacks up against venues of a similar size, location, and event mix - so you can see where you're winning and where you're leaving bookings on the table.

Each report is a head-to-head comparison across the metrics that drive bookings:

  • Enquiries received - how much demand each venue is generating.
  • Response rate - how consistently enquiries are being replied to.
  • Response time - how quickly enquiries are being actioned.
  • Listing views and landing page views - how much exposure each venue is getting.

Alongside the numbers, the report includes tailored insights on where you can improve to lift your return on investment - for example, prioritising faster response times to convert more of your traffic. Competitor details are anonymised, so you get the benchmark without identifying the other venue.

Requesting a report

Request Insights Modal

  1. Go to Reporting.
  2. Click Competitor Insights in the top right.
  3. In the pop-up, click Request Report.

Your account manager will hand-prepare the analysis comparing your venue(s) against one or more competitors. The report is typically delivered within 1 business day, sent to your inbox as a PDF.

Sample Competitor Insights Report

What's in the report

The PDF gives you a side-by-side, anonymised comparison of your venue versus a competitor, including:

  • Performance at a glance - enquiries received, concierge enquiries, response rate, response time, listing views, and landing page views over the last 90 days.
  • Insights - a plain-English read on what the numbers mean and the specific actions that will improve your ROI.

Important

  • Premium only. Competitor Insights is visible only to companies with at least one Premium plan venue.
  • Want access? To upgrade your account to Premium, contact your account manager or email us at partner@venuenow.com.